Established 2010
a family-owned crossfit gym in el paso, texas
A couple of fitness-obsessed crossfitters
start a gym
and 14 years later…
They are still at it.
Rush Fitness Gym was born in 2010 with husband and wife team Jorge and Diana Talavera. A crazy young buck and his lady in love with fitness and the burgeoning CrossFit phenomena envisioned a gym that provided the necessary tools and guidance for people of all walks of life to reach their potential. They had both been involved in the fitness scene in El Paso for a few years already. They wanted to inject fitness in other people’s lives and create an atmosphere of personal growth for each and every person that walked through the doors. Whether you are Julia from HR, a personal injury lawyer, a firefighter, a member of the armed forces, or an elementary school teacher, you can train your body to do extraordinary things and perform optimally.
We’ve been in love with this journey from the beginning.
Stronger people are harder to kill, as one of our coaches likes to say. Sound dramatic? Maybe. but the idea is worthy of examination. When you are fit, your body is more resilient; it resists injury, combats stress, deflects infection. When you understand body mechanics, you can perform important tasks better, improve reaction time, and fight sickness more effectively and efficiently.
our mission
Our mission statement embodies everything we do. It’s the reason we get up everyday to open the gym doors.
We aim to share our passion for better movement and build a community around the idea that fitness is a worthy pursuit. We have seen how training transforms lives and we aim to repeat this as many times as humanly possible. We want to unleash your inner beast, to be on your fighting corner as you work to become stronger, to see you through injuries and setbacks and always on the road towards growth. We seek to provide excellent customer service, honest coaching, and focus on helping athletes find balance and a foundational understanding of movement.
Core Values
Our core values keep us up and running.
Integrity. We don’t work for accolades. We work to help you grow and move towards your highest level of fitness.
Commitment. Always. Keep. Moving.
Perseverance. The body is an extraordinary machine, but things happen. We help you push through difficult moments—physically or otherwise— with a community that backs you up.
coaching that guides you through success
learn. train. modify. challenge yourself. test your limits. recover. repeat.
Meet the Rest of Our Crew
Coach ray
vision
Our vision is to be the premier CrossFit gym in El Paso, a fitness laboratory, a robust community, a family atmosphere with exceptional coaching where people transform their life and reach their full performance potential.
Join a Community of People on Their Fitness Journey
Joining the Rush family means you’ll meet others in different stages of the fitness journey. We all support each other. We back each other up. You’re not alone in this. This isn’t about your New Year’s resolution. It’s bigger than that. This is about your life, your longevity, productivity, and quality of life. The journey may be arduous, full of obstacles and challenges, but it is also full of rewards, bursting with energy, and composed of beautiful moments. Let’s do this together. Come by the gym and try it out.
